Spotify (Lastly) Upgrades Home windows Telephone App With New Look And Extra Android, iOS Options
Spotify, which final week introduced 60 million customers (15 million paying) worldwide, is saying an improve to its Home windows Telephone app that it hopes will get extra house owners of Microsoft-powered cell phones to make use of its streaming music service. The brand new app options a slicker-wanting black-coloured theme, alongside (lastly) the looks of Spotify’s “Your Music” function to let customers save albums and tracks to their collections, in addition to its up to date Browse function.
“Our new design makes accessing your favorite music smoother than ever earlier than. The brand new darkish theme and refined interface lets the content material come ahead and ‘pop’, identical to in a cinema if you dim the lights,” the corporate notes in a weblog submit.
In the meantime, the Browse function — which was first launched approach again in 2013 — sees Spotify “delivering much more related and localised content material,” which faucets into the development amongst music providers to be ever extra refined, personalizing music to particular moments and locations the place you’re.
Microsoft’s Home windows Telephone cellular platform typically performs second fiddle to Android and iOS in terms of builders creating and updating apps — with the widespread chorus being that there aren’t sufficient customers of these units to benefit the funding wanted to develop for it.
It’s unclear, in that regard, what motivated Spotify to improve this app now. (We’re asking if there was a monetary incentive to take action and can replace with no matter we study.) Spotify launched its first Home windows app again in 2010 however it took till 2013 to replace that to Home windows Telephone eight.
Suffice it to say that for Spotify subscribers who already use the iOS or Android apps, this newest improve to the WP app is about getting extra parity with these different two, extra well-liked platforms.
That stated, Spotify’s rivals Rdio and Deezer have given like to Home windows Telephone and that alone could also be one cause why the music streaming firm will proceed to pursue customers on that platform, as a part of its greater technique to be out there to anybody who needs to make use of it.
And there doubtless is a much bigger cause for why Spotify can be concerned about eventually updating its Home windows Telephone app.
Some fifty two% of all listening on Spotify now occurs on cellular and pill units — which means that Spotify is successfully a cellular-first firm. That helps the corporate generate extra revenues, since you must pay for subscriptions to entry all music options on these units. And given Spotify is amongst these reportedly concerned with submitting for an IPO quickly, it’s no shock to see it updating apps throughout all cellular platforms to drive this development additional.