Spotify is making its personal video exhibits

Spotify is quickly scaling its video ambitions with a slate of unique collection. The Swedish has introduced a dozen new exhibits which it says will probably be obtainable later this yr for each free and premium customers in 4 nations — the US, UK, Germany and Sweden. As with its present video choices, which embrace TED Talks and clips from The Day by day Present with Trevor Noah, you will solely have the ability to watch them on an Android or iOS system. Notably, all of them shall be music-themed, centering round reside performances, artist interviews or documentary-fashion narration of music tradition.

A few of the highlights embrace Rush Hour, a present which challenges two hip hop artists to make a brand new remix or collaboration behind a van. Caught in Los Angeles visitors, they will have to put the monitor collectively earlier than arriving at a secret stage in a parking zone. There, they will need to carry out the monitor to a crowd of rambunctious followers. One other, Landmark, can be a documentary collection explaining moments or actions in music historical past. Together with unique interviews and archival footage, there shall be a companion podcast breaking down the tracks in every episode.

Spotify is the chief in music streaming. To proceed rising, nevertheless, and beat again its rivals, the corporate is increasing into different forms of media. It needs the service to be generally known as a vacation spot for podcasts and video, not simply an app for listening to the brand new Kanye West report. Whether or not individuals need that performance is, for now, unclear, however that hasn’t stopped different corporations from making comparable strikes. Google Play Music now gives podcasts, for example, whereas Tidal and Apple Music are creating their very own unique video collection. Everybody hopes that each one, or a few of these options will persuade individuals to subscribe or change providers.

“We’re creating unique content material that’s rooted in music, popular culture, and animation pushed by the eagerness and humorousness of our viewers,” Tom Calderone, International Head of Content material at Spotify stated. “We’re working with artists, producers and companions who perceive that the Spotify viewers has a robust connection to artists and needs to go deeper into their worlds, see their performances and expressions, and listen to their tales.”

Supply: Spotify, Bloomberg
Trapped within the physique of a younger adolescent, Nick is obsessive about smartphones, video video games and Japanese popular culture. He goals of piloting his personal Gundam or Evangelion.