SoundCloud Will get Its Personal Radio Function With Launch Of “Stations” On iOS And Android
With opportune timing, given Apple’s choice to place its curated iTunes Radio stations behind a paywall, music streaming service SoundCloud right now launched its personal tackle steady, lean-again listening with the debut of “Stations.” Just like different radio providers, like Pandora, Stations permit customers to take heed to an countless stream of music based mostly on a monitor, search phrases, or different content material stream.
The thought, the corporate explains in its announcement, is to supply a “new approach to uncover the tracks you’ve by no means heard anyplace else” by making it simpler to seek out different music that’s associated to your Likes on its service.
SoundCloud already understood the relationships and similarities between songs, which it highlighted by means of its “Associated Tracks” function, nevertheless it had but to benefit from that knowledge to supply a extra simplified listening expertise. That made utilizing SoundCloud to seek out new music that suit your pursuits harder – and that’s an issue for a service that’s recognized to be a spot to find rising or underneath-the-radar expertise.
The function has lengthy been one in every of customers’ largest requests. Earlier than at the moment, discovering new songs truly concerned a good quantity of labor.
To create your first SoundCloud station, customers will pull up a menu after looking for a time period, monitor, content material stream, or your Assortment, after which faucet the “Begin Station” choice. Afterwards, that Station will stay part of your Assortment, alongside together with your Likes and Playlists. The corporate additionally notes that there are as we speak over one hundred million tracks on its service to select from right now.
The launch of Stations comes at a time when SoundCloud is making an attempt to determine methods to monetize its enterprise. The corporate raised some €32 million in debt financing in early 2015, and confirmed extra just lately that it plans to roll out paid subscriptions and promoting throughout its international markets later this yr.
In fact, earlier than SoundCloud can cost for a premium tier, it must set up a baseline service the place it’s no less than on par with the remainder of the streaming music market. That would definitely embrace a radio function like Stations – one thing that Pandora, Apple Music, Spotify, Play Music, and others, supply.