Sony will promote a ‘premium’ reminiscence card to go together with its $1,200 Walkman

Sony will sell a 'premium' memory card to go with its $1,200 Walkman

By no means thoughts that Sony plans to spin off its audio and video enterprise. For now, the corporate is urgent forward with plans to promote excessive-finish A/V gear, even when it isn’t precisely positive who’s going to purchase it. In line with the Wall Road Journal, Sony subsequent month will starting promoting a “Premium Sound” reminiscence card aimed toward audiophiles that claims to supply much less electrical noise when studying knowledge. All advised, the 64GB SR-64HXA microSDXC card will retail for the equal of $one hundred sixty in Japan. So how a lot of a “premium” is that? Fairly an enormous one: A “common” 64GB Sony microSD card could be had for simply $29 on Amazon. Certainly, then, a card this costly is not for everybody, however Sony is betting at the least someone will probably be into it — particularly, the kind of audio geek who would purchase its $1,200 excessive-constancy Walkman. “We aren’t that positive concerning the product’s potential demand,” a Sony spokesperson informed the Journal, “however we thought some amongst people who find themselves dedicated to nice sound high quality would need it.”

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