Sony sells most of its media modifying instruments

Sony sells most of its media editing tools

Reuters/Steve Marcus

Sony’s quest to eliminate pointless companies continues. The electronics big has bought off the “majority” of its artistic software program suite to Magix, a German agency that revolves round professional imaging apps. That is proper — Vegas Professional, Sound Forge Professional and different properly-recognized Sony media modifying apps at the moment are in another person’s arms. Sony will nonetheless supply its Catalyst broadcast and manufacturing instruments, however Magix might be dealing with improvement and help from right here on out.

Magix’s actual plans aren’t clear, however it already expects to make new variations of Vegas Professional and Film Studio. It isn’t simply folding the know-how into its personal software program, fortunately. Nonetheless, it is an odd transfer for Sony: the corporate is giving up its uncommon benefit of creating each video modifying software program and the cameras to report these movies. It means that the prices of competing with the likes of Adobe, Apple and Avid may need been too excessive.