Sony licenses Dolby’s HDR tech to make brighter, higher Bravia HDTVs sooner or later
Ever since BrightSide first confirmed off its Excessive Dynamic Vary shows that declare to show luminance all through the complete vary of imaginative and prescient again in 2005, we have been ready for the know-how to overhaul present LCDs. The years have handed and a after being bought by Dolby all we have needed to present for it up to now is a barely smaller bezel and a handful of reference shows for professionals from Sim2. That would flip round although, now that Dolby has licensed the know-how to Sony to make BRAVIA LCD HDTVs with. In fact, up to now Sony hasn’t finished a lot with its implementation of OLED and after six years we’re cautious to get too excited earlier than precise merchandise are introduced, however we might be in for some a lot better wanting shows very quickly. Verify the press launch after the break for particulars or slick the hyperlink to Sim2 under for extra rationalization on simply what this know-how is and why it is best to look ahead to it.
San Francisco, June 6, 2011-Dolby Laboratories, Inc. (NYSE: DLB) immediately introduced that Sony Company has licensed native dimming excessive dynamic vary (HDR) picture show patents from Dolby for choose Sony BRAVIA&commerce; LCD televisions with LED backlight know-how.
LCDs with Dolby’s imaging applied sciences ship enhanced dynamic distinction to supply vivid pictures that considerably surpass the image high quality of fluorescent tube backlit LCDs-offering shoppers with the excessive-high quality leisure expertise they’ve come to affiliate with the Dolby model.
“Dolby is dedicated to delivering the absolute best leisure expertise, whether or not meaning immersing encompass sound to reinforce audio, or LED native dimming LCDs that eat much less energy to show very shiny, excessive distinction photographs,” stated Ramzi Haidamus, Government Vice President, Gross sales and Advertising, Dolby Laboratories. “Dolby continues to create revolutionary imaging options that allow companions to offer compelling leisure experiences.”
Dolby has been concerned with imaging know-how for years, starting with Dolby® Digital Cinema in 2005. Since then, Dolby has launched Dolby 3D for the cinema, the Dolby Skilled Reference Monitor for postproduction HD mastering, an open specification for 3D broadcast, and now HDR for LED-LCD shopper televisions.
Dolby’s HDR imaging applied sciences tremendously enhance the visible impression of an LCD, delivering amazingly lifelike photographs with nearly all of the distinction, vibrant colours, true blacks, and delicate shadings which might be seen naturally. Particularly, the Dolby LED backlight small space native dimming applied sciences range the illumination depth all through a picture to offer the exact brightness degree every portion of a picture requires. These applied sciences handle present LCD show limitations, particularly with typical chilly-cathode fluorescent (CCFL) tube backlighting. Dolby’s imaging applied sciences allow the show of pictures that strategy the complete dynamic vary of what the human eye can see.
About Dolby Laboratories Dolby Laboratories (NYSE: DLB) is the worldwide chief in applied sciences which might be important parts in one of the best leisure experiences. Based in 1965 and greatest recognized for top-high quality audio and encompass sound, Dolby creates improvements that enrich leisure on the films, at residence, or on the go. For extra details about Dolby Laboratories or Dolby applied sciences, go to www.dolby.com.
Tags: bravia, show know-how, DisplayTechnology, dolby, excessive dynamic vary, ExtremeDynamicRange, hd, hdr, hdtv, Excessive Dynamic Vary, HighDynamicRange, liquid crystal display, led, native dimming, LocalDimming, sim2, sony