Soccer legend Pele suing Samsung over doppelganger
Korean tech big Samsung is not a stranger to lawsuits, with its most well-known authorized battle being that endless one towards Apple. However now, Samsung is about to face one other authorized problem, after soccer legend Pelé has filed a $30 million lawsuit over a lookalike featured in a New York Occasions newspaper advert. Pelé, whose precise start identify is Edson Arantes do Nascimento (Brazilian soccer gamers typically shorten their full identify), alleges that Samsung broke off negotiations with him for an promoting marketing campaign and as an alternative employed somebody who “very intently” resembles his picture, in response to a grievance filed in a federal courtroom in Chicago.
As Reuters reviews, the lawsuit paperwork, filed by the agency which owns his trademark and publicity rights worldwide, referred to as Pelé IP Possession LLC, additionally level to Samsung’s use of a photograph portraying a “modified bicycle or scissors-kick, perfected and famously utilized by Pelé” in its commercial. (This is an image, in case you’ve got by no means seen Pelé’s trademark transfer earlier than.)
The advert in query. [Picture credit score: Webber Represents]
We reached out to Samsung and a spokesperson stated the corporate had no touch upon the lawsuit.
Very similar to Pelé, different celebrities are eager to maintain management of their picture for advertising functions. Lindsay Lohan (Freaky Friday, Imply Women), as an example, is at present concerned in a authorized state of affairs with Rockstar Video games: She sued the developer over the likeness of a personality in Grand Theft Auto V. Regardless that these two instances are totally different, this exhibits that these personalities aren’t afraid to go to courtroom when want be.