Snapchat’s new Bob Marley filter prompts ‘blackface’ backlash

Snapchat’s new Bob Marley filter prompts ‘blackface’ backlash

Joyful four/20 day everyone! To have fun, Snapchat teamed up with the property of Bob Marley, and the outcomes have been … unlucky.

Snapchat created a lens that makes your face look extra just like the legendary musician’s by including Marley-like options — a cap, dreadlocks, a beard and darker pores and skin. Amusing? In all probability for some customers, however it comes with some actually terrible historic associations. The lens prompted numerous customers to level out that it’s principally the modern equal of blackface.

Oh my god oh my god oh my god snapchat put a “Bob Marley” filter and it’s… dangerous and in poor style, to say the least pic.twitter.com/syAHGXp3f6

— Alp Ozcelik (@alplicable) April 20, 2016

To be truthful to Snapchat, this isn’t one thing the corporate did by itself — it was sanctioned by the Marley property. (Different issues the Marley property have accredited embrace Bob Marley-branded marijuana and a four/20-themed combine on Spotify.)

Plus, this type of factor isn’t completely unprecedented. MSQRD provided lenses that put Obama and Snoop “masks” over your face — however the lenses look like gone, submit-Fb acquisition (it nonetheless has a “rasta” lens that doesn’t change pores and skin shade). You would additionally argue that the masks strategy is much less icky than truly darkening the looks of somebody’s pores and skin.

Joyful four/20 and Holy Shit Who Okayed This from Snapchat pic.twitter.com/NF0H2kurgv

— Patrick Monahan (@pattymo) April 20, 2016

In a press release, Snapchat appears to be standing behind the partnership:

The lens we launched as we speak was created in partnership with the Bob Marley Property, and provides individuals a brand new option to share their appreciation for Bob Marley and his music. Hundreds of thousands of Snapchatters have loved Bob Marley’s music, and we respect his life and achievements.

Further reporting by Brian Heater