Snapchat's 420 Bob Marley filter is simply digital blackface

Snapchat's 420 Bob Marley filter is just digital blackface

At present is April twentieth, and also you now what meaning — time for everybody to have fun marijuana! Snapchat is paying tribute to 420 with a number of new filters. Positive, the “touring bong” one is harmless sufficient, however the Bob Marley filter, nicely… see above. Not solely does it replicate all of the creepiness of face-swapping, nevertheless it it provides a touch of racial insensitivity to the combination. Principally, Snapchat is giving everybody the power (and an excuse) to placed on digital blackface.

Snapchat is not any stranger to controversy. However at a time when quite a lot of silicon valley corporations have come beneath hearth for his or her lack of racial sensitivity and lack of variety, making a filter that allows you to play gown up as one other race appears extremely shortsighted. We’re positive Snapchat and its staff meant no offense. Nevertheless, it is arduous to not see this as one other occasion the place a extra numerous workforce might have helped determine a probably offensive function and labored to right the issue earlier than it turned nationwide information.

When requested for remark a Snapchat spokesperson responded, “The lens we launched as we speak was created in partnership with the Bob Marley Property, and provides individuals a brand new method to share their appreciation for Bob Marley and his music. Hundreds of thousands of Snapchatters have loved Bob Marley’s music, and we respect his life and achievements.” The corporate wouldn’t handle considerations concerning the perceived racial insensitivity.