Snapchat Spruces Up Its Board With Cosmopolitan Editor Joanna Coles
In case there was any doubt that Snapchat needs to be the cellular era’s mass media, it’s simply added Cosmopolitan Editor-In-Chief Joanna Coles to its board of administrators. She joins Snapchat investor Benchmark Capital’s Mitchell Lasky, Sony’s Michael Lynton, and founders Evan Spiegel and Bobby Murphy.
Cosmo and the startup have been already related as the ladies’s journal runs a Snapchat Uncover channel. Coles additionally interviewed Spiegel on stage at Cannes final yr. WWD reported the information and Snapchat has confirmed to me the addition.
For Snapchat to show all its consideration right into a enterprise, it must discover a method to merge promoting with its content material. That’s a problem since a lot of what’s watched on Snapchat is newbie-made clips despatched between pals or posted on Tales. Injecting advertisements into these experiences might really feel interruptive and uncool.
Coles might convey her perception from Cosmo and being an editorial director of Seventeen journal. She understands the right way to discover advertisers that match youthful demographics in order that they mix in. Her connections within the media enterprise certainly gained’t harm both.
Cosmo’s additionally recognized for its punchy, chew-sized content material. In contrast to extra textual content-heavy magazines whose fashion wouldn’t match on Uncover, Cosmo’s fast hits of pop information and instructive magnificence ideas really feel digestible on Snapchat. As a board member, Coles might assist Snapchat in educating different manufacturers how you can really feel like a pure a part of Snapchat.