Snapchat reportedly acquires Bitmoji maker Bitstrips for $one hundred million
Fortune is reporting that Snapchat, the ephemeral messaging platform that has as we speak develop into the primary free app on the App Retailer, has agreed to accumulate Bitstrips, the parents behind common emoji-creation service Bitmoji.
Although we haven’t acquired affirmation from Bitstrips or Snapchat, Fortune’s sources say that the deal is “within the ballpark” of $one hundred million.
The thought behind Bitmoji is straightforward. Customers obtain the app and create an Avatar that represents them. They will select from a variety of choices like face form, hair colour and reduce, eye form and shade, and so on. From there, Bitmoji is added as a 3rd-celebration keyboard, and the app gives tons of of choices for customers to ship to their associates, all that includes their avatar.
Given Bitstrip’s expertise with keyboard integrations and basic design that folks have grown to like, there are a selection of choices for Snapchat to combine the service into the primary Snapchat platform.
For one, Snapchat’s geofilters might grow to be extra personalised and tailor-made to every consumer. However, Snapchat might use the Bitstrips staff to combine Snapchat into the telephone’s important keyboard, as Fortune suggests.
That stated, neither firm has commented on the deal and even confirmed its existence, so we’ll have to attend to seek out out extra.
Bitstrips has raised a complete of $eleven million and is predicated in Toronto.