Snapchat Opens Geofilters So Anybody Can Submit Location-Based mostly Paintings
Snapchat has opened up its Geofilters device to a broader group this morning, letting anybody submit paintings that may seem as a geo-focused filter on Snapchat photographs.
Geofilters debuted in July and have been out there to Snapchat builders solely, however immediately Snapchat is opening up the function to the broader group. The function works by letting artists create filters for sure places, which can solely present up for customers in the event that they’re in that space.
Snapchat gives all types of filters for pictures, together with choices for black and white, sepia, the time, the velocity, and so on. Geofilters are simply one other layer on prime of that, however might probably open up one other income stream for the corporate.
On the web site for Geofilter submissions, Snapchat asks companies to check in to submit, although it’s unclear if the corporate is presently charging companies for Geofilter submissions or if that’s within the works for the longer term. We’ve reached out to Snapchat for clarification and can make sure to replace you as quickly as we all know extra.
Snapchat has been dipping its toes in a number of totally different income streams, launching a function referred to as Snapcash in participation with Sq. to assist facilitate funds between customers. The corporate has additionally been placing concentrate on Our Tales, occasion-based mostly collaborative timeilnes that customers can contribute to or comply with from a distance.
Snapchat has raised a complete of $163 million since launching in Might of 2011.
[by way of Verge]