Snapchat Lets You Add Individuals By way of QR Snaptags Thanks To Secret Scan.me Acquisition
Leaked emails from the Sony hack revealed Snapchat quietly acquired a QR code startup referred to as Scan.me late final yr, and now we all know why. Yesterday alongside Uncover, Snapchat launched a brand new function referred to as Snaptags that creates a singular QR code for each Snapchat consumer. When somebody factors their Snapchat digital camera at a Snaptag, the app provides the corresponding individual as a pal.
Whereas unnamed within the UI, hacker Graham Smith sniffed the HTTP requests and located the code calls these QRs “Snaptags”.
The function might clear up an enormous drawback for Snapchat: it’s a chore to comply with individuals.
Since customers discover one another by means of typically cryptic or goofy display names, typing them in might be clumsy. Telling somebody to “Go to Snapchat, go so as to add buddies, and sort in my bizarre identify” is annoying.
Now you possibly can simply say “Level your Snapchat digital camera at this picture” and growth, they’ve added you. For instance, right here’s mine, which you’ll be able to comply with for cynical snaps and goofy skits concerning the loopy devices and startups I come throughout.
Snaptags might be big for Snapchat’s quickly rising group of creators that use Snapchat Tales to entertain hundreds of thousands of followers. They will simply toss their Snaptag up on Instagram, Twitter or Fb to attain extra followers.
Now it is sensible why Snapchat would need to pay $50 million for Scan.me, which constructed a system to join QR codes to individuals’s identities.
Over the summer time, Snapchat worker Steve Hwang emailed board members to inform them about an acquisition that might be “Tremendous secret as ordinary (gained’t be introduced publicly),” of an organization that “focuses on QR scanning/creation in addition to iBeacon tech.” He defined that “7 engineers from Utah, who can be shifting out within the coming weeks.”
Snaptags and Uncover have an identical aim of getting individuals to spend extra time on Snapchat. Snaptags enable you to hook up with extra buddies and creators so you could have extra stuff to take a look at. And simply in case you don’t have many pals or can’t discover stars you want, Uncover’s content material hub gives skilled-grade leisure within the type of pictures, movies, and information from retailers like CNN, Vice, and Comedy Central.
Snapchat is usually regarded as only a messaging app. Snaptags present its ambition to be a full-fledged social community.