Snapchat hopes you'll subscribe to video channels

Snapchat hopes you'll subscribe to video channels

Georgie Wileman/Getty Pictures

Snapchat is not content material with merely providing movies by means of Uncover and hoping you will watch them… it needs to provide you a cause to maintain coming again. Recode sources perceive that Snapchat is planning to allow you to subscribe to Uncover channels. You’d know the second when CNN or ESPN posts a brand new video, and the cellular apps would give the Uncover icons a “journal-like” look that exhibits the video du jour. The corporate is not confirming something, however Snapchat is reportedly aiming to launch subscriptions as early as Might.

These might not sound like huge modifications on the floor, however they make sense given how huge Snapchat is on video past disappearing messages. It wants publishers to stay round if it will make Uncover your go-to video supply — in the event that they know they are going to get legions of viewers every single day, that is a robust incentive. Additionally, as Recode explains, these sorts of tweaks might forestall you from being overwhelmed if there’s ever greater than only a handful of publishers.

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