Smartwatch Shipments Have Overtaken Swiss Watches For The First Time
So it begins: “worldwide smartwatch shipments” have hit eight.1 million models in This fall 2015 in comparison with 7.9 million for Swiss watch shipments. Technique Analytics, a analysis agency, has discovered that smartwatch shipments “rose a wholesome 316 % from 1.9 million in This fall 2014.”
Apple has an estimated sixty three % of the worldwide market adopted by Samsung’s sixteen %.
“Apple and Samsung collectively account for a commanding eight in 10 of all smartwatches shipped worldwide,” stated Cliff Raskind, Director at Technique Analytics.
Technique Analytics isn’t pulling any punches with the Swiss watch business saying they “have been sticking their head within the sand.”
“The Swiss watch business has been very sluggish to react to the event of smartwatches. Swiss manufacturers, like Tag Heuer, accounted for a tiny 1 % of all smartwatches shipped globally throughout This fall 2015, and they’re great distance behind Apple, Samsung and different leaders within the excessive-progress smartwatch class,” stated Neil Mawston, Government Director at Technique Analytics.
These are clearly estimates based mostly on Technique Analytics personal analysis however even when the smartwatch and Swiss watch industries are reaching parity issues aren’t wanting up for the time-honored tickers. Actually when a devoted watch nut like Jack Forster writes he’s utilizing the Apple Watch increasingly more it could be time for the Swiss to rethink their advertising methods to seize the informal watch purchaser as soon as once more – earlier than Apple and Samsung do.