Slidejoy Snags $1.2 Million To Put Information And Advertisements On Android Lockscreens
Whereas some among the many handful of startups exploiting the income-producing alternatives that come from utilizing an Android telephone’s lock display as an promoting medium have since refocused their efforts, one of many early movers on this area, Slidejoy, has simply closed on its first spherical of funding. With $1.2 million in outdoors funding, Slidejoy will now proceed to develop its app that rewards Android customers for renting out their lock screens to turn out to be interactive newsfeeds that additionally function numerous promotions.
The app, which is simply over a yr previous and now has a whole lot of hundreds of downloads, shows a information story or some kind of advert or deal each time you verify your Android telephone. You possibly can slide to the appropriate to disregard the cardboard and go to your own home display as you’d usually, or you possibly can slide to the left to get extra info on the cardboard proven. It’s also possible to slide as much as see a further card, should you select.
In contrast to rivals within the lock display promoting area, Slidejoy has been pursuing a barely totally different enterprise mannequin. Its customers obtain a flat fee in “lease” from the startup, so it doesn’t matter what number of information tales or promotions they click on.
“If we rewarded our customers for each impression or click on, then we’d simply be inviting abuse and false leads for our promoting companions, a nasty search for everybody,” explains Slidejoy CEO Robert Web optimization. “By giving a flat price to customers, Slidejoy is ready to stability retaining customers completely satisfied whereas offering high quality results in our advertisers,” he provides.
Web optimization says Slidejoy determined to go this route as a result of the corporate needed to ensure advertisers have been hitting their KPI (Key Efficiency Indicator) objectives. And, relying on what the model needs to perform, Slidejoy costs per impression or click on.
Presently, customers are rewarded as much as $6 per thirty days, based mostly on the variety of advertisers the corporate has on the time. Nevertheless, in line with a few of the feedback on Google Play, many appear to be incomes lower than that – perhaps solely a few dollars per thirty days. Consumer suggestions additionally seems cut up into two camps. There are those that are proud of the payouts as a result of, in any case, it’s free cash for principally doing nothing however renting out your lock display. After which there are those that assume the payouts are too low, or that it takes too lengthy to gather their stability.
So far, the corporate says it has labored with lots of of advertisers, together with retailers like Macy’s, app builders like Lyft and Conflict of Clans, auto makers like Toyota, media corporations like Yahoo, and even startups like MeUndies. Most of the advertisers are additionally repeat clients, notes Web optimization, who provides that Slidejoy’s greatest options are its one hundred% advert visibility and its lack of unintentional clicks.
Nevertheless, Search engine marketing admits that this could be a robust area to achieve. “It’s a really troublesome enterprise as a result of it’s a must to clear up the hen and egg drawback earlier than operating out of money. You possibly can’t get advertisers with out customers and customers with out advertisers,” he explains. “We’ve been targeted on the advertiser aspect of the issue whereas enhancing our product and growing our consumer base.”
With the extra funding, which was led by members of the Wharton Angel Community and Harvard Enterprise Faculty Angels, Slidejoy now plans to spend on growing its advertising efforts to be able to appeal to extra customers. The startup will even make some hires on the promoting gross sales aspect of its enterprise, too.
Slidejoy is at present a workforce of 5 in New York and Seoul, South Korea. Together with Web optimization, a former U.S. Marine who later labored on Wall St., the corporate is co-based by Hovan Yoo, beforehand the lead Android developer at Line, and Jay Chung, who beforehand labored on numerous apps, together with South Korea’s first smartphone messaging app.