Slack Promotes Former Twitter Boss April Underwood To VP Of Product
Slack’s rocket ship has a brand new co-pilot. April Underwood, Slack’s former head of platform who simply launched its App Listing and Slack Fund, has leveled as much as grow to be the startup’s VP of Product. Underwood joined Slack in June after almost 5 years at Twitter the place she was a Director of Product.
Placing the top of platform answerable for your complete product exhibits Slack’s dedication to creating outdoors builders core to the office chat app‘s expertise. With Underwood’s steerage, Slack’s product might seamlessly broaden to deal with the area of interest wants of any enterprise.
Whereas Slack’s rivals may have the ability to clone its primary performance, they’ll have a troublesome time mirroring the ecosystem of builders drawn by Slack’s exceptional momentum, buzz, and $eighty million dev fund.
“April made a huge effect as Head of Platform” Slack CEO Stewart Butterfield tells me. “We’re excited to see that affect increase as she takes on a bigger position.” When Underwood was employed as Head of Platform in June, Slack CEO Stewart Butterfield informed Forbes that “April’s fairly uncommon within the sense that she’s finished enterprise improvement and engineering.”
Underwood beforehand interned at Apple and 3M, and has executed stints at Deloitte, Intel, Travelocity, and WeatherBill. She managed content material acquisition and monetization for Google’s core merchandise as a Senior Associate Know-how supervisor from 2007 to 2009. This yr she co-launched the #Angels fund as a founding associate.
At Twitter Underwood had a prolific run from 2010 to 2015. She was a product supervisor on the primary variations of the Tweet and Comply with buttons, and labored on Twitter’s firehose and site function. She constructed the Advertisements API and far of the advertiser expertise, and ran all of Twitter’s search partnerships with Google, Microsoft, and Yahoo. Oh, and she or he cast Twitter’s biz dev group as its Director.
Primarily, in an period when Twitter was in any other case notoriously cussed about delivery, Underwood obtained issues finished.
Now she’ll have an enormous quantity of consumer engagement to sculpt with Slack. The corporate has 2 million lively customers, and Butterfield says “individuals spend on common 10 hours a day related to Slack and just a little over 2 hours of lively utilization.”
This makes Slack a uniquely excessive-leverage place to be a VP of Product. As a result of everybody within the office wants messaging, Slack could be ubiquitous and closely used sufficient to function a de facto id and social layer for the enterprise. From there, it might probably conquer adjoining markets to talk and develop into a hub for extra sporadically used office merchandise.
How this occurs will relaxation largely on Underwood. One facet of the product to observe: the consumer profile. Private customizations might unlock extra productiveness. And direct integration with expense account cost choices might let staff purchase providers, journey, or software program like Slack integrations for his or her enterprise straight from Slack.
Butterfield concluded that “2016 goes to be one other massive yr for us and April’s management and skill to recruit will probably be essential as the corporate grows.”
April Underwood launches Slack’s platform beginning at three:30