Skype Kills Its Standalone Video Messaging App Qik
Skype Qik, Microsoft’s try at spinning off video messaging into a simplified cellular software, is shutting down. The app was first launched in fall 2014 to serve a special viewers than the bigger, extra absolutely-featured, Skype software. As an alternative of providing actual-time chat, display sharing and audio and video calling, Qik was designed just for asynchronous video messaging.
The Qik app was the group’s re-imagining of the Skype expertise if Skype had been constructed for cellular first, the corporate stated on the time of its debut. And whereas the app shared its identify with the cellular video startup Skype acquired again in 2011, the applied sciences have been utterly totally different. The older model of Qik was about reside streaming – a kind of proto-Periscope, if you’ll. The 2014 software was constructed from the bottom-up with all new code and a singular objective.
With Qik, customers might talk with their family and friends by shortly (get it?) sending video messages. You’d press a button, document your brief video, then hit ship. As you communicated forwards and backwards with a recipient, a historical past of your video responses have been saved on the backside of the display as rounded profile icons in chronological order. That allowed you to re-play previous movies, however solely up to some extent – after eight messages despatched and acquired, the older ones would disappear. That function was a nod to the rising development of “ephemerality” in social apps, made widespread by Snapchat.
Nevertheless, in accordance with a publish on the Skype Builders’ weblog, most of the concepts from Qik have now made their means over to Skype’s major software – together with video messaging. Skype has additionally launched enjoyable options, like filters, to make messaging extra private, in addition to different instruments for speaking with teams – like group video calls on cellular.
As a result of Skype now helps Qik’s core performance, the Qik app is being shut down.
In fact, what Skype additionally hints at in its weblog submit is that the Qik app bombed. When referring to how Qik was designed to assist customers share moments with associates, the Skype group writes:
“Since [Qik’s launch], we have now discovered that lots of you’re already doing this stuff in Skype, and consequently, we migrated a few of Qik’s most used options into the Skype app you already know and love.”
In different phrases, Qik didn’t achieve traction. Skype’s consumer base caught with Skype. In response to App Annie, Qik’s present rating is #350 within the Social Networking class on the iOS App Retailer, and #239 within the Communications class on Google Play. It’s virtually invisible.
The Qik app for iOS, Android and Home windows Telephone will not be obtainable after March 24, 2016, says Skype. The corporate is now urging customers to save lots of their essential messages earlier than that date.