SilverPush claims no US partnerships for its TV monitoring app
SilverPush, an Indian agency that made software program able to silently monitoring your TV viewing, claims it has no lively partnerships with US-based mostly apps. The corporate discovered itself beneath the highlight final week after the FTC issued warnings to numerous builders apparently utilizing its code. The priority was that if the apps are utilizing this software program to watch TV viewing, and never telling customers, the builders can be in violation of FTC laws. In the present day, SilverPush issued a press release claiming it not makes use of the “Distinctive Audio Beacons” (UAB) know-how in query, and has no lively partnership with any US-based mostly builders anyway. Including that it considers it “a welcome transfer the the FTC is taking a stand on consumer privateness.”
The UAB system labored by embedding an audio “watermark” in TV exhibits that the SilverPush software program would constantly pay attention out for. SilverPush claims its software program anonymously logged the variety of occasions its watermarked advert was heard, offering knowledge to corporations concerning the attain of their campaigns. SilverPush additionally states that it by no means tracked consumer’s voices by way of the microphone, and claims that any knowledge it logged is significantly extra nameless than a typical web cookie.
The FTC’s warning to builders seems to be involved with how apps talk what they’re doing, somewhat than accusing builders of logging TV-viewing knowledge immediately. A complete of 12 builders have been contacted after the fee observed their apps appeared to include the SIlverPush code. Whereas SilverPush claims it has no lively partnerships within the US, it does not make clear whether or not there have been earlier offers with builders. For its half, it claims it not makes use of the know-how anyway, and has since developed new methods to trace the general public tv feed that do not require “shopper aspect integrations.” The FTC did not specify which apps it despatched out warning letters to.