Shopify Debuts Shopkey, An App That Places A Product Catalog In Your iOS Keyboard
A rising variety of e-commerce companies at this time are aiding their clients over SMS and cellular messaging. There are even SMS-based mostly providers, like Magic, Operator, GoButler, and others concentrating on the rising “conversational purchasing” market. Now, e-commerce platform Shopify is aiming to assist its retailers higher serve their clients by way of cellular messaging with the launch of a devoted iOS keyboard app referred to as Shopkey that gives prompt entry to their product catalog.
The corporate is at present dubbing Shopkey an “experiment,” and rightly so – this extra informal kind of interplay between shopper and service provider is new to each events. Many internet buyers nonetheless assume the one solution to attain a service provider is by way of telephone or e mail, if not in individual.
The Shopkey app is carving out an fascinating area of interest within the App Retailer. Whereas we’ve seen quite a few iOS keyboard apps for shoppers who need a neater solution to ship GIFs or need to theme their keyboard utilizing loopy colours, these apps targeted on a distinct segment enterprise crowd are nonetheless few and much between.
That being stated, Shopify as we speak has a large consumer base to pitch its keyboard app to – the corporate has over 200,000 retailers, and the corporate tells TechCrunch these are typically primarily iOS customers. That’s why it launched Shopkey on iOS first, because it typically does with different cellular app releases.
After set up, Shopkey will permit retailers to look throughout their complete product catalog proper from their smartphone’s keyboard, then ship hyperlinks to merchandise together with product pictures to clients by way of any messaging app they’re utilizing.
Meaning retailers can talk with and promote to their clients on any platform that is sensible for his or her enterprise – SMS/iMessage, or native messaging apps like Whatsapp, Messenger, Hangouts, or WeChat, for instance.
In fact, retailers might additionally use the app tomore simply publish hyperlinks and photographs to social media websites as properly, like Fb, Instagram, Twitter, and Pinterest.
The hyperlinks result in the service provider’s on-line retailer, powered by Shopify, which is cellular-optimized for straightforward checkout on smartphones.
With the ability to serve a cellular viewers is extra essential than ever for on-line retailers, because the channel continues to see speedy progress. Working example: cellular purchasing grew by forty seven % this previous vacation season, whereas the yr prior, it was up solely 25 %.
This progress is a mixture of things – shoppers are extra snug buying on their telephones, and retailers have tailored to shoppers’ want with cellular-pleasant web sites and apps together with streamlined checkout flows.
Shopkey isn’t Shopify’s solely current effort within the m-commerce area, nevertheless. The corporate additionally just lately launched an app referred to as Sello that lets anybody create a web-based retailer from their telephone.
Shopkey is stay now on iTunes as a free obtain.