Shocker: Pandora’s research finds Pandora to be good for music gross sales
In a research it carried out lately, Pandora discovered that its web-based mostly radio is definitely a superb factor for the business. Not like it will say in any other case, we might think about, however Pandora states that the tunes it supplies entry to are spreading a “constructive impact” on gross sales for music labels, each main and unbiased. “Now, by way of this research, we have now clear proof of the ‘Pandora Impact,’ and its constructive contribution to the music financial system past simply our royalty funds as the very best paying type of radio,” Pandora’s Vice President of Enterprise Affairs, Chris Harrison, advised Billboard. The research comes scorching on the heels of the again-and-forth battle of phrases between Spotify and Taylor Swift, which started earlier this month when the artist pulled her complete catalog from the music-streaming service.
Whereas Pandora takes a special strategy than Spotify, Rdio, Beats Music and different comparable choices, there’s sufficient in widespread there to hitch the identical dialog. On the finish of the day, not one of the aforementioned are conventional media (aka CDs), and we cannot know for positive who advantages probably the most till everybody is totally clear with their numbers. Till then, you simply maintain having fun with your music — nevertheless that could be.