SFW ‘Playboy Now’ app is just right here for the articles

SFW 'Playboy Now' app is only here for the articles

19 million individuals go to Playboy.com each month, eighty % of which reportedly coming by way of cellular units. In response to that demand, Playboy journal has launched a brand new cellular-centric app that provides its rabid fanbase precisely what they need: Buzzfeed-fashion listicles and lightweight studying. Wait, what?

The app makes its approach into the Android and iOS shops by dropping its famed nude pics — which by no means would have handed iTunes muster anyway — and specializing in written content material as an alternative. “We now have a really engaged viewers on cellular and about three-fourths comes after four p.m. So we’re constructing this optimized expertise for these guys who’re coming again every single day and there are hundreds of thousands of them,” Phillip Morelock, Playboy senior vice chairman and chief product officer informed USA Right now. The unfathomably Protected For Work app encompasses a smattering of straightforward-to-digest content material together with intelligent lists, video clips and offbeat information. However no nudity. Critically, you will see extra pores and skin on Recreation of Thrones than you’ll on this app.

[Image Credit: Cindy Ord via Getty Images]

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