ServisHero, a cellular app for locating native providers in Southeast Asia, lands $2.7M
Based final June, ServisHero is predicated in Malaysia however already the service is accessible in Singapore and — as of immediately — Thailand too. This spherical, which is billed as a pre-Collection A, additionally included participation from Cradle Seed Ventures, a funded affiliated with Malaysia’s authorities.
The premise behind ServisHero is connecting native service suppliers with clients, and giving clients selection from a number of retailers.
CEO Karl Lavatory came across the thought when visiting his native Malaysia after stints working abroad. (Lavatory labored for Groupon in China, Korea’s Memebox and Africa Web Accelerator amongst different tasks.) He advised TechCrunch in an interview that he was amazed that cellular apps could possibly be used to hail automobiles and different providers, but fixing an air con unit or discovering a maid is predicated on offline ads — in Malaysia lots of these are hooked up to timber.
So, after a good friend recommended he ought to stroll to a tree to seek out an engineer to repair his defective air conditioning, and go to extra timber to get a number of quotes, Lavatory determined to create ServisHero. He rallied buddies Jason Kang, a classmate at Oxford and ServisHero CFO, and Paul Copplestone, ServisHero CTO, and the startup was born in March 2015. The corporate raised undisclosed funding from telecom agency YTL, on-line gross sales website Lelong.my and an ex-Groupon COO, however this injection introduced at the moment will go in the direction of increasing its regional footprint with one other launch earlier than the top of the yr.
Lavatory advised TechCrunch that the service has acquired over 50,000 downloads up to now, and it has over three,000 service suppliers on the platform. The obvious providers provided are house providers — comparable to repairs or cleansing — however Lavatory stated ServisHero additionally covers health (private trainers), drivers, therapeutic massage/magnificence and even accounting and different providers for SMEs. The objective, he stated, is to offer entry to all sorts of native providers.
What’s notably fascinating about ServisHero — past a stupendous app created by Pinterest engineer Adam Burmister — is its monetization mannequin. Service supplier purchase pay as you go credit on the service will permit them to bid for jobs. No credit means a service provider can’t bid and credit don’t assure a job will probably be gained. That incentives them to maintain prices aggressive and, as a result of ServisHero isn’t taking a minimize, there’s no further pricing layer added on.
For shoppers, ServisHero recommends leaving every job every job request for twenty-four hours to verify for bids, though Lavatory stated that fairly often quite a lot of service suppliers have responded to job postings inside hours.
For Golden Gate Ventures, this deal marks one other giant verify from its new $50 million fund, and one other funding in a startup with ambitions to scale regionally in Southeast Asia, and maybe past.