ScreenPop, Backed By $three.2 Million, Lets You Message Pals From Your Telephone’s Lockscreen
Locket, the makers of a cellular software that brings personalised information and different tales to your Android telephone’s lockscreen is out right now with a brand new lockscreen-based mostly messaging software referred to as ScreenPop. The brand new app, which grew to fifteen,000 customers throughout two months of beta testing, is designed to permit anybody to ship pictures, doodles, emoji and extra after only a fast swipe on their telephone’s display.
The startup can also be saying the shut of their $three.2 million seed spherical, which included funding from Tyra Banks, Turner Broadcasting, Nice Oaks and numerous N.Y.-space angel buyers.
Some portion of that fundraise was beforehand introduced, however Locket didn’t shut on the spherical till late 2014, explains CEO Yunha Kim.
The Locket app, by means of background, started its life as a utility that put advertisements on Android lockscreens. Customers who interacted with these advertisements would then earn small quantities of cash each time they unlocked their telephone. However the app later transitioned away from the pay-per-swipe enterprise mannequin to as an alternative permit customers to customise the content material they acquired on their lockscreens, to incorporate issues like breaking information, humorous footage, or inspiring tales, for instance.
Following this variation, the Locket app was chosen as one of many “greatest apps” of 2014, and has now reached round one million downloads.
The brand new launch of ScreenPop is predicated on the identical know-how the corporate already developed for Locket, nevertheless it’s being utilized to attraction to a youthful demographic. Whereas Locket customers are usually of their late 20’s to early 30’s, nearly all of ScreenPop customers are teenagers and younger adults.
ScreenPop, the corporate tells us, was initially an concept the workforce had constructed at a hackathon and commenced to make use of internally. Later, they put the app into beta testing on the Google Play retailer beneath a unique identify to see how customers would reply. The app ended up seeing good progress metrics, as customers would obtain the app, after which invite round 4 associates to hitch them, on common. And they might ship round 4 photographs to associates per day utilizing ScreenPop, too.
The general concept with ScreenPop is to make it simpler to speak with associates, says Kim. “We have been seeing this development in photograph sharing,” she says, referencing how apps have advanced to simplify the method of photograph-sharing – going from Fb’s nonetheless extra cumbersome course of to Instagram’s pictures, after which Snapchat, whose app takes you on to a digital camera. “By taking off the lockscreen barrier, it’s permitting individuals to truly ship extra photographs. And since [the photo] goes away after you unlock the telephone, individuals are sending extra pictures than we thought they might,” she provides.
As famous above, the app grew to fifteen,000 customers throughout beta trials, and people customers at the moment are being prompted to transition to the brand new app, ScreenPop by means of a lockscreen notification. Already, a number of thousand have made the transfer, based on Google Play retailer knowledge.
With the shut of the extra spherical, the now eight-individual group (who relocated to San Francisco from New York) is beginning to consider learn how to port the expertise to iOS. That will probably be somewhat tougher since iOS doesn’t allow you to create interactive lockscreens. However Kim says the plan is to reap the benefits of iOS eight’s new notification system indirectly, whereas additionally creating an expertise that’s equally targeted on permitting customers to shortly ship pictures and different messages.
ScreenPop for Android is a free obtain right here on Google Play.