Samsung’s newly employed design chief hails from Jony Ive’s previous studio

Samsung's newly hired design chief hails from Jony Ive's old studio

Samsung could also be in search of a design overhaul quickly, and it picked somebody from the surface to help. Lee Don-tae is the Korean tech big’s new international design chief, who will report back to Samsung Electronics President Yoon Boo-keun and work from the corporate’s Design Administration Middle. Lee Don-tae is a former CEO of Tangerine, a London-based mostly design studio based by none aside from Apple’s aesthetic guru Jony Ive. His work consists of an S-formed redesign of the British Airways enterprise class cabin, a format that created sufficient area for the seats to lie flat.

The corporate shuffled its design employees final Might too, following the lukewarm evaluations of the “defiantly plastic” GS5. A Samsung official informed Korea JoongAng Day by day that Lee would lead the general design of merchandise, together with smartphones. Whereas it sounds just like the tasks will embrace extra than simply handsets, we’ll have to attend and see simply how concerned Lee will get within the firm’s large household of devices. When you’ve been hoping for a special look to the Galaxy S line, although, you might quickly get your want.

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