Samsung’s Gear VR Business Is Surprisingly Good
With the Samsung Gear VR hitting cabinets and faces all over final week, the corporate ran a brand new business to market it this weekend. I noticed it in the course of the 49ers vs. Seahawks recreation.
It’s. Surprisingly. Good.
After talking with some people within the digital actuality group after Gear VR’s launch, it looks like Samsung has positioned its telephone accent properly. The business is part of Samsung’s marketing campaign referred to as “It’s Not a Telephone, It’s a Galaxy.”
Take a look:
The advert exhibits quite a lot of individuals’s arms pulling the Gear VR in the direction of their heads to take a look at quite a lot of content material. Quite simple, very clear, very playful. Sort of Appley. The business ends with the tagline: “Digital actuality simply obtained actual.”
Most significantly, it’s not nerdy. Positive, it’s nonetheless an extended shot that Samsung can entice sufficient individuals to purchase certainly one of its telephones to energy the $ninety nine Gear VR, however a business like that is going to assist get youngsters of all ages (my grownup associates principally) to start out asking for it as a Vacation present now.