Samsung Touts Health, Privateness Smarts For Incoming Galaxy S7 Flagships
To not be outdone on the Galaxy S7 and S7 Edge leaks that have been everywhere in the Internets yesterday, Samsung has revealed an official launch web site for its forthcoming pair of flagships — which features a new promo video for the S7 Edge with some heavy hints about options, together with some common themes Samsung is pushing for the S7 line. The corporate’s earlier teaser video for the S7 targeted on its Gear VR platform.
So what further particulars can we glean? Within the new video (embedded on the finish of this publish) — titled “Get Prepared for the #NextGalaxy” — a handset which may nicely be the S7 Edge is proven getting closely rained on, so examine the field for water resistance/water-proofing…
Regardless of the 2014 Galaxy S5 sporting water resistance, final yr’s S6 flagships weren’t formally water-proof; Samsung reserved that function for an additional handset, the Galaxy S6 Lively. Boo-hiss! However it appears like the corporate has had a change of coronary heart and will probably be bringing water-resistance again to its flagship line. Or at the very least to the S7 Edge. Let’s hope so.
The promo video additionally exhibits an unnamed gadget strapped to the arm of a runner — Indonesian archer, Dellie Threesyadinda — and getting used along side Samsung’s Gear S2 smartwatch to watch coronary heart price, so health unsurprisingly stays a core focus. Albeit that’s been true of Samsung’s flagships since at the very least the S5, which got here with a inbuilt coronary heart-fee monitor.
One other function briefly flagged by Samsung within the video is wi-fi charging — albeit the corporate constructed that into its S6 flagships final yr, and has provided help for wi-fi charging by way of elective equipment for a number of generations of its flagship line, so nothing new to see right here.
It’s extra like Samsung hoping to lastly get individuals excited a few function that has did not excite people for years now…
Frankly talking, present gen wi-fi charging is a roundly uninspiring know-how. Charging know-how that also requires you to put a tool onto a charging pad is actually no step up from having to plug in a tool to cost it. When wi-fi charging works over the air, with none want for charger pads, then it will lastly be a tech improve value having. However we’re not there but.
Samsung’s promo video ends with a digital camera-associated shot of the incoming gadget. Since smartphones are much more steadily used to snap footage these days vs time spent being used as an precise phone that’s solely as you’d anticipate. Telephones ought to actually be renamed pocket cameras.
One of many teaser slogans on the Samsung web site — “convey mild to the night time” — additionally consists of an in depth up shot of a digital camera lens, suggesting additional low mild digital camera enhancements are incoming to the S7 line. That is additionally to be anticipated, provided that making an attempt to squeeze ever higher efficiency out of (comparatively) tiny digital camera sensors has been an ongoing preoccupation of smartphone makers in recent times.
The opposite Samsung S7 teaser slogans are somewhat underwhelming, together with the awkwardly worded “fear-much less discovery”, which seems to be to be a reference to the aforementioned waterproofing function.
There’s additionally the unusually worded “expertise privateness at its best”, which suggests Samsung is perhaps taking a leaf out of Apple’s public professional-privateness stance. Which might be extra fascinating. Or it may be a ref to Samsung’s lengthy-standing Knox safety platform. We’ll discover out extra on Sunday when the corporate does its official unboxing.
Judging by yesterday’s S7-associated leaks Samsung isn’t doing any type of main redesign for its new flagships. So the unnamed handset proven within the video might simply as plausibly be the S6 Edge because the S7 Edge, albeit the intention is clearly to showcase options incoming within the subsequent era fashions.
What don’t we see being flagged up on this newest promo? There’s no signal of the slated strain-delicate display. Nor an SD card slot, detachable battery or USB-C charger port. However the latter kind of techie particulars aren’t how any firm sells to the mass market in order that’s additionally to be anticipated. Nonetheless, hardcore Android followers ought to in all probability metal themselves to be disenchanted that Samsung won’t have had a rethink on bringing consumer expandable reminiscence again in any case.
And if Samsung is spending promo video time flagging up drained previous wi-fi charging vs highlighting quicker charging by way of USB-C, nicely, that quicker charging rumor won’t come to cross both. Both approach, it’s not lengthy to attend for official affirmation.
TC can be on the bottom at Samsung’s press convention in Barcelona on Sunday night to get arms on with the brand new package so keep tuned.