Samsung squeezed previous Apple in shopper satisfaction for smartphones
Apple might have owned Christmas, however Samsung gained the yr when it got here to satisfying consumers with its telephones. The newest stats from the American Shopper Satisfaction Index, which surveys 70,000 shoppers yearly, present Samsung barely beating out Apple by two factors with a satisfaction rating of eighty one. Positive, it isn’t an enormous lead, nevertheless it’s an enormous leap for the corporate from final yr’s rating of seventy six. Apple, in the meantime, noticed its rating fall greater than two factors since final yr. It is all the time robust to learn a lot into these numbers (was it the Galaxy S5 that helped, or simply Android enhancements?), however it’s nonetheless an honest win for Samsung. Do not be stunned if Samsung finally ends up advertising the heck out of this through the Superbowl.
It isn’t as if we did not see this coming, both. Samsung additionally trounced Apple in smartphone shopper satisfaction in the midst of final yr (earlier than the discharge of the iPhone 5S). ACSI’s general satisfaction stats for 2013 nonetheless confirmed Apple main Samsung by 5 factors, however the two have been neck-and-neck for a lot of the yr. J.D. Energy’s satisfaction survey for 2014 ranked Apple because the main smartphone model for all main carriers, however even then Samsung wasn’t far behind.
So what does all of this actually imply? Some consumers won’t have been proud of Apple’s transfer into the large telephone area with the iPhone 6 and 6 Plus. For consumers who have been used to the svelte iPhone 5 and 5S, Apple’s new units may need been robust to get used to. Samsung, in the meantime, delivered its most function-wealthy entry but with the Galaxy S5. Its water resistant case was ideally suited for the accident-susceptible, and it provided one of many first nice cameras on an Android gadget. The battle for our affection from each corporations will solely be a superb factor for shoppers. It will make them each concentrate on delivering units which might be truly helpful, moderately than simply meaningless spec upgrades.