Samsung Is Attempting To Pull Off A Bang & Olufsen
Samsung’s CES press conference was pretty uninteresting. We principally observed TVs, an SSD onerous drive and naturally washing machines and totally different residence gear. Nevertheless in all probability probably the most fascinating part of the conference was the think about design for boring devices, such as a result of the Chef assortment for the kitchen, a model new lineup of 360° audio system and a TV designed by Yves Behar. In several phrases, Samsung is trying to tug off a Bang & Olufsen.
Amongst totally different points, B&O designs very pricey TVs and residential audio system for design-oriented people. The company doesn’t care about its value tags — there are numerous people who can afford B&O TVs. Equally, this extreme-end clientèle doesn’t care about specs. They want an excellent wanting TV to go along with their Scandinavian furnishings.
And it makes loads of sense for Samsung to utilize the equivalent method for a couple of of its merchandise. The company’s margins are shrinking with reference to smartphones, and I’m constructive that these TVs and audio system will in all probability be very pricey.
Nevertheless don’t be fooled — the company’s method is not altering in a single day. Samsung will maintain producing smartphones, fairly priced TVs and washing machines. Nevertheless equivalent to automotive producers have fashions which may be 10 events costlier than their base fashions, Samsung can get a bit little bit of revenue from this new market part.
Moreover, many people generally tend to determine on an Android phone over an iPhone for value issues. You’ll get an incredible Android phone for little or no money now. Samsung can seize the mindshare of people who don’t check out the price tag as soon as they buy a phone. As soon as they buy a model new phone, they might determine a Samsung phone over another mannequin.