Samsung has a brand new flagship retailer the place you’ll be able to't purchase something
Samsung 837 takes its identify from its road tackle, situated on the nook of Washington and East thirteenth in the midst of New York’s Meatpacking District. That neighborhood, simply off the Excessive Line park, is a spot the place you will discover loads of fashionable eating places, nightclubs and excessive-finish boutiques. 837 seeks to exist on the intersection of all of those factors of curiosity, by way of every day occasions held within the retailer.
Conceived with enter from inside design agency Wonderwall, 837 is an area outfitted to deal with a variety of actions. Throughout three flooring you will discover a seventy five-seat amphitheater, a full working kitchen and loads of bench area for tech help and workshops. The amphitheater hosts a 3-story interactive display that was used for an artwork set up this week, however shall be repurposed for screenings and shows as properly. Subsequent week 837 plans to host an Oscar-viewing get together for Galaxy system house owners.
Even if you’re not there to attend an occasion, 837 has a lot to supply drop-in guests. The bottom degree incorporates an artwork gallery showcasing works that make the most of know-how in a serious means. The present exhibition, “Social Galaxy” by Black Egg, accommodates a mirrored tunnel lined with Samsung units. The consumer inputs their Instagram deal with on the entrance after which, inside seconds, the shows pull in photographs and feedback from that account, making a speedy cacophony of sound and shade.
As you’d anticipate, a few of the actions are supposed to promote Samsung units. There is a photograph sales space the place you possibly can take footage on a Galaxy S7 and examine it to competing units just like the iPhone. A front room space showcases Samsung televisions and audio system, proper subsequent to the kitchen and its Samsung sensible fridge. There are many Samsung telephones and tablets on show too. A set of chairs within the entrance of the shop supply up a “4D” digital actuality expertise, by having you strap a Gear VR to your face as you sit in a chair that bobs in time no matter you are taking a look at (on this case, a curler coaster). Even the ridiculously giant Galaxy View pill occupies a spot on most of the espresso tables scattered all through the area.
None of those merchandise are literally on the market. Supervisor Zach Overton says that e-commerce is simply how individuals purchase issues at present; 837 is there to construct experiences fairly than push product. The one factor you should purchase are meals and drinks within the café, offered by Stand Espresso and a rotating forged of distributors curated by hipster meals market Smorgasburg.
Samsung 837 sourced a variety of its fashion regionally as nicely. The worker uniforms got here from designer boutique Rag & Bone, which has a location proper throughout the road. The shop additionally has a partnership with the close by Normal lodge. 837 considers itself a part of the Meatpacking District group, in addition to a vacation spot for each vacationers and locals. The shop opens to the general public at the moment at 11am, which is once we’ll discover out if Samsung’s try at making a cultural vacation spot works out, or it is simply one other tragically hip constructing individuals move on the best way to the Excessive Line.