Samsung expands the seek for its subsequent hit product with ‘innovation group’

Samsung expands the search for its next hit product with 'innovation team'Digital actuality, drones, 3D printing, robotic telepresence and self-driving automobiles. A pleasant choice for tech buzzword bingo, but in addition simply a few of the issues that Samsung’s new product innovation workforce is already tackling in a bid to provide you with the subsequent (massive-promoting) factor — its subsequent Galaxy. “Samsung’s earlier success was principally as a result of releasing merchandise which are aggressive in pricing. That is an previous enterprise method…”: stated one official, unsurprisingly not named within the Korea Occasions report. And whereas, barring an preliminary foray into VR, these might all be very new enterprise avenues for Samsung.

All of it sounds slightly bit Google, within the good sort of approach, and no less than a extra fascinating strategy than wave after wave of iterative smartphones, tablets… and wearables. The corporate is trying to make up for the extreme dip in smartphone gross sales it is skilled lately — one other profitable product line might decide up that slack, particularly if it ties into its worthwhile element enterprise. Whereas this new innovation staff will apparently haven’t any direct hyperlinks from the company beast that’s Samsung Electronics, nevertheless it’s going to nonetheless be headed up by the corporate’s head of cellular, JK Shin, so learn into that what you’ll.

“The primary objective of the group is not to develop single units for any imminent outcomes, however to develop options to go together with Samsung’s manufacturing capabilities,” stated one other Samsung spokesperson, including that the staff would pull technicians, strategists and product managers in from the corporate.

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