Samsung companions with Greatest Purchase to convey Expertise Outlets to 1,four hundred shops
Not content material with a gazillion Galaxy telephone gross sales, Samsung is hoping to proceed profitable the smartphone conflict in one of many largest battlegrounds any producer can face: retail. The Korean OEM has partnered with Greatest Purchase to convey its Expertise Outlets to the large field retailer nationwide — 1,four hundred of them by early summer time (with 900 launching this month), to be exact. So what does Sammy hope to realize? Along with the usual buying setup, the corporate needs to provide clients the power to truly use its merchandise and get a primary-hand really feel of what they’ve to supply: telephones, equipment, Sensible TVs and tablets shall be on show. Every store can be manned by Samsung-employed consultants in addition to specifically educated Greatest Purchase staff. This seems to be Samsung’s approach of providing a radical retail expertise with out truly launching its very personal shops throughout the nation. It’s going to be fascinating to see if it is going to be a simpler retail various to what corporations like Apple and Microsoft have adopted, however Samsung positive appears fairly optimistic about its possibilities. Discover the press launch under for the complete expertise. %Gallery-185760%
Myriam Joire contributed to this report.
SAMSUNG JOINS FORCES WITH BEST BUY TO PROVIDE CONSUMERS A UNIQUE MOBILE SHOPPING EXPERIENCE
Samsung Expertise Outlets in 1,four hundred Greatest Purchase and Greatest Purchase Cellular shops creates a vacation spot the place shoppers can expertise Samsung’s in depth cellular ecosystem of merchandise and find out how they work collectively from devoted Samsung specialists
Richardson, TX – April four, 2013 – Samsung Electronics introduced at present a singular relationship with Greatest Purchase, the world’s largest shopper electronics retailer, centered on retail innovation for patrons to discover, buy, activate and repair the broadest portfolio of Samsung cellular merchandise and equipment. The Samsung Expertise Store&commerce; shall be put in in additional than 1,four hundred Greatest Purchase and Greatest Purchase Cellular specialty shops throughout the U.S. starting this month. By early Might, 900 Greatest Purchase and Greatest Purchase Cellular specialty shops will function the Samsung Expertise Store, with the rest launching by early summer time.
On the Samsung Expertise Outlets, shoppers can expertise Samsung’s full vary of cellular merchandise together with smartphones, tablets, laptops, related cameras and equipment, multi functional location. The outlets allow shoppers to work together with and purchase Samsung’s newest cellular merchandise and expertise how the units join collectively to complement their lives.
Choose Greatest Purchase shops could have Samsung Sensible Service&commerce;, which incorporates devoted Samsung Expertise Consultants&commerce; and Greatest Purchase blue shirt gross sales associates to help clients with buying and activating cellular merchandise on the service of their selection, understanding their gadget and supporting them all through the lifecycle of their product. The specifically educated Samsung Expertise Consultants will help with product demonstrations, primary product providers, Samsung account arrange, guarantee registration and publish buy help.
“Samsung has been delivering the newest innovation throughout the buyer electronics class for a while,” stated Dale Sohn, president of Samsung Telecommunications America. “With the Samsung Expertise Outlets, we’re making certain shoppers get probably the most of that innovation by studying learn how to leverage their cellular units throughout our ecosystem of shopper electronics. Shoppers could have one place to not solely discover and study our full portfolio of cellular merchandise, but in addition the help of a Samsung professional to assist with choosing and servicing them. It will really be a singular cellular purchasing expertise.”
The outlets range in measurement, with the most important being roughly 460 sq. ft. Inside the bigger outlets, the Samsung Related Options&commerce; space creates a spot for patrons to see how simply Samsung units join and share content material throughout a number of screens.
“We look ahead to showcasing Samsung merchandise within the Samsung Expertise Store in all Greatest Purchase and Greatest Purchase Cellular places. That is a part of our Renew Blue transformation technique – working intently with vendor companions to innovate and drive worth, whereas additionally updating our shops to give attention to rising and worthwhile classes,” stated Shawn Rating, head of U.S. Retail for Greatest Purchase. “Our promise to our clients is straightforward: we’re dedicated to offering the perfect worth, service and choice. Our partnership with Samsung on the Samsung Expertise Store is one other means we’re delivering on that promise.”
Along with the in-retailer expertise, a Samsung Expertise Store launches as we speak on-line – www.bestbuy.com/samsungexperienceshop – that includes product buying aisles and a full overview of the Samsung Expertise Store.