Samba Luggage $377K, Submit B2B Pivot, To Develop Its Cellular Video Advert Community

Samba Bags $377K, Post B2B Pivot, To Grow Its Mobile Video Ad Network

Samba Networks (previously Samba Cellular) has closed a £250,000 ($377,000) angel spherical of funding from Digicel, Mark Charkin (previously of King.com and Bebo), and different present angels, adopted its pivot final yr.

The U.Okay. startup was based again in 2010, as Samba Cellular, when it raised a piece of money for its preliminary enterprise mannequin, which consisted of providing shoppers the carrot of free 3G in change for his or her eyeballs on video advertisements.

However by April final yr it had sloughed off that enterprise mannequin and morphed into a b2b play, inserting its advert video participant tech into others’ apps — offering a method for his or her customers to earn credit to be used inside messaging platforms or earn cellular prime ups and the like by watching advertisements.

The brand new angel spherical brings Samba’s complete funding raised publish-pivot to £four hundred,000 ($603,000). CEO Ben Atherton tells TechCrunch its run fee income is now exceeding complete pivot funding.

Samba’s first b2b clients included Kik Messenger. Its since additionally added calling and texting app Freetone and cellular prime up  app Recharge Me. Atherton says it has further apps on account of be built-in quickly, together with one with between 50M and 100M every day lively customers which he says can be built-in in Q1 of this yr.

Samba Networks’ video advert providing is presently claiming an general attain of 50 million every day actives throughout all its present b2b companions. It’s now serving advertisements in six markets: the U.S., U.Okay., Germany, Italy, Sweden and Norway.

Advertisements delivered by way of its tech gained greater than two million views final month, in line with Atherton, whereas it has cumulatively racked up 10 million views, publish-pivot.

Cellular advert provide companions together with YuMe and Millennial Media. Atherton says he’s anticipating two extra advert companions to be plugged into the community this quarter.