Sainsbury’s swaps pricing labels for e-ink shows in a single London retailer

Sainsbury's swaps pricing labels for e-ink displays in one London store

Contemplating their essential position is supplying the on a regular basis necessities, Britain’s supermarkets are unusually into their tech. Once they’re not operating streaming providers (or offloading them), making tablets, dabbling in prototype wearable apps and making an attempt to enhance the buyer expertise, they’re taking a look at methods to work extra effectively. Sainsbury’s newest tech trial falls into that latter class, and sees pricing labels on the Shoreditch Previous Road Native retailer within the fashionable a part of London swapped out for miniature, color e-ink shows. This protects on paper, in fact, however extra importantly, some poor new starter not must spend Sunday afternoon trudging the aisles updating the 2-for-one offers. As an alternative, costs are modified routinely and wirelessly.

E-ink pricing labels are removed from a brand new idea, and have been round since as early as 2007. Tesco even started an analogous trial in late 2013, however as you’ll have observed when choosing up your bread and milk, the thought hasn’t precisely caught on. Whether or not Sainsbury’s will decide to a wider rollout is dependent upon how the trial goes, however whereas it is nonetheless ongoing, can we get one of many tech-savvy Shoreditchites to attempt to patch into the safe wi-fi connection and make the booze aisle free, please?

Supply: Sainsbury’s

Origin:Engadget UK

Tags: e-ink, eink, sainsburys

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