Researchers can profile Fb customers with simply their likes

Researchers can profile Facebook users with just their likes

Keep in mind the time you appreciated a beer pong video on Fb and thought nothing extra of it? Which will have stated extra about you than your family and friends ever knew, based on researchers at Cambridge and Stanford. They created a pc program that sifted via the Fb likes of over eighty five,000 customers to see if an individual’s preferences might rat out their true persona. The workforce used sure associations that appear pretty apparent; for example, liking tattoos means you are extra more likely to drink alcohol. Others have been more odd: apparently, individuals who like curly fries are typically clever. Who knew?

The researchers made the themes take a MyPersonality survey to create a baseline, then requested associates and family members to guage them with an analogous survey. The outcomes have been shocking — the pc mannequin might decide somebody higher than a good friend or roommate by analyzing simply 70 likes, and do higher than a mother or father or sibling with one hundred fifty likes. The typical variety of likes per consumer within the research was 227, sufficient for the pc to guage somebody higher than virtually anybody, with one exception: their spouses.

Researchers can profile Facebook users with just their likes

So what does that imply? We had our senior editor and resident Fb ace, Nicole Lee give it a whirl, since she was the one one in every of us who had favored sufficient issues — it will not work should you’re not very lively. Backside line, she was meh on the outcomes (above): it guessed her age incorrectly at 25, thought her extra possible single than not (improper) and gave her a fifty eight % openness rating, which she referred to as “so off the mark I can not even.” It additionally judged her to be 2 % lesbian for causes she will’t fathom, although she now plans to incorporate that stat in her profile. On the plus aspect, Lee did really feel the 38 % neurotic rating was “spot on.” Should you’re a fairly prolific Fb consumer, be happy to give it a spin your self.

[Image credit: AFP/Getty Images]

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