Redbox proprietor buys telephone commerce-in firm to get away from DVDs
Should you owned Redbox and confronted a slowly declining disc-based mostly film rental enterprise, what would you do? Diversify so that you simply’re not rendered out of date by web video? In that case, you are not alone. Outerwall (Redbox’s dad or mum firm) has purchased the telephone commerce-in agency Gazelle for a comparatively modest $18 million. The deal provides it a web-based counterpart to EcoATM, its kiosk-based mostly commerce-in outfit — the hope is that it will catch these clients who’d relatively not depart residence to promote an previous system. The shift in technique could seem odd at first blush, nevertheless it is sensible provided that Outerwall did not have a lot success dragging Redbox into the streaming period.
Tags: acquisition ecoatm gazelle mobilepostcross outerwall redbox smartphone commerce-in