Recode: Apple to supply free music with its upcoming streaming service
It is no secret that Apple plans on revealing a new streaming music service — because of its Beats Music acquisition — a while this yr, supposedly at its annual developer convention in June. What has to date been a secret, nevertheless, is whether or not or not that service can be free or paid. Whereas it has been extensively reported that Apple plans on charging $eight a month for a subscription, it now seems that the parents in Cupertino might be planning on integrating a free choice or two as nicely. In response to ReCode‘s business sources, these choices embrace a free trial interval of 1 to 3 months, a SoundCloud-sort service the place artists might add free tunes for non-subscribers, and a brand new model of iTunes Radio that may function human-curated playlists just like, in fact, Beats Music.
But, ReCode additionally studies that Apple does not plan on going up towards different limitless free streaming providers comparable to Spotify and Pandora. Apparently the corporate thinks that advert-supported free streaming will not make sufficient cash, plus it’s going to forestall customers from ponying up for the paid model. On the similar time, Apple has been beneath investigation by the FTC for supposedly putting up unique streaming offers with artists and labels — this, the FTC posits, could possibly be seen as an unfair benefit as a consequence of Apple’s dominance in music downloads because of iTunes. Tidal, then again, can get away with exclusives resulting from its comparatively small measurement. So it nonetheless stays to be seen what precisely Apple plans to supply with its streaming service, be it free or paid. Thankfully we solely have a month or so to seek out out.