Ralph Lauren begins testing interactive becoming rooms in NYC
Ralph Lauren is not afraid to experiment with new tech. Final yr, the model launched a sensible shirt for athletes, designed to measure efficiency with conductive silver threads and different monitoring sensors. So as to add to this, Ralph Lauren’s introduced it’ll start testing interactive becoming rooms at its Polo flagship retailer in New York Metropolis. These sensible mirrors, created by a startup referred to as Oak Labs, are able to recognizing a buyer’s clothes items by way of RFID (radio-frequency identification) tags and displaying these on a big touchscreen. As soon as that occurs, you’ll be able to request totally different sizes and colours of things in your possession, that are then introduced over to you by a Polo affiliate. From there you are capable of hold making an attempt on totally different seems to be or just take a look at — and in case you do not converse English, there’s help for Spanish, Chinese language, Japanese, Italian and Portuguese.
The New York-based mostly Oak Labs, for its half, hopes to convey its know-how to extra attire outlets within the close to future. Till then, the corporate’s probably feeling over the moon about teaming up with a serious model like Ralph Lauren, which is certainly not a nasty begin.
SOURCE: Oak Labs
Tags: dressingroom fittingroom interactivedisplay oaklabs polo poloralphlauren ralphlauren ralphlaurenpolo retailstore buying