Qualcomm betting on octa-core tech and higher LTE radio in China
Regardless of Qualcomm’s odd stance on octa-core and sixty four-bit prior to now, the corporate has clearly modified its thoughts since final week’s launch of its Snapdragon 615, which incorporates each options. Qualcomm’s advertising VP Tim McDonough, who briefly spoke to us after his assembly with Oppo at MWC, admitted that this new chip is partly aimed on the ever-demanding Chinese language market.
“It’s extremely fascinating. Shoppers in China need octa-core. It’s extremely excessive on their listing; whereas within the US and Western Europe, it’s very different issues that buyers need,” the exec stated. “So we have actually acknowledged that if that is what Chinese language shoppers need, that’s what our Chinese language clients, our OEMs need, and Qualcomm has to look after that want; so that is what we’re doing.”
“Shoppers in China need octa-core. It’s extremely excessive on their record.”
In fact, Samsung and MediaTek are already properly forward within the octa-core recreation, whereas Huawei, AllWinner and Qualcomm can be becoming a member of in later this yr. In China, it is actually MediaTek that is posing the most important menace to Qualcomm with its cheaper and faster-to-make turnkey options, to not point out its upcoming sixty four-bit chip and its first LTE-enabled chip. Whereas Qualcomm’s personal octa-core providing will not arrive on units till This fall this yr, McDonough’s assured that his firm nonetheless has the higher hand with its branding and LTE know-how.
“I feel a part of what’s actually advantageous to us is that clients that consider in model actually consider in Qualcomm,” the exec stated, when requested about how he’d inform his Chinese language shoppers to select Qualcomm over MediaTek. “In the event you have been to take a look at the choice for our model over our competitor’s model, it is typically six to at least one, in order that they know that finish customers which might be savvy, which might be doing their analysis earlier than they purchase a telephone — it’s a massive buy — [there is a] six-to-one choice.”
McDonough added that with Qualcomm already on its fourth-era LTE know-how, it’s going to be onerous for others to catch up from a know-how standpoint, particularly when most of them “have not actually shipped something but.” For the one unnamed firm whose LTE chipset is featured on a lately launched Chinese language telephone, Qualcomm was fast to debunk its declare of getting the identical LTE efficiency. In its personal lab check, Qualcomm claims its Gobi modem had 25 % extra LTE throughput whereas utilizing 25 % much less energy; and in contrast to the opposite system, the Gobi by no means stuttered whereas streaming 4K video over LTE.
“So whenever you’re an OEM and also you need to reap the benefits of the expansion on LTE, we are the tried and actually confirmed supplier for that,” McDonough continued. “Whether or not it is doing that in China with the Chinese language service, whether or not it is actually your alternative to say that this SKU that I am constructing works in China, as a result of it is Qualcomm that has all of the modes and all of the bands. I can ship it into Southeast Asia; I can ship it into Europe; I can ship it into america. It is actually unlocking enterprise potential.”
Tags: china, featured, options, interview, lte, mobilepostcross, mwc, mwc2014, octa-core, oppo, qualcomm, snapdragon, td-lte, TimMcDonough