‘Proximity’ is Samsung’s equal of Apple’s iBeacon, coming to a mall close to you
Uninterested in solely seeing adverts ninety nine % of the time? Whereas Apple’s already introduced intentions to take over the ultimate one % with iBeacon, Samsung’s simply at this time getting in on the motion. The Korean electronics big has an internet site introducing Samsung “Proximity,” a “cellular advertising platform that connects shoppers with locations by way of slicing-edge Samsung location and context-conscious know-how.” As nakedly terrible as that sounds, the “advertising platform” described sounds so much like Apple’s iBeacon — know-how that permits communication between your cellular system and the locations you go.
For instance! Say you are in Macy’s getting a flowery new cashmere scarf. If Macy’s has iBeacon/Proximity arrange (by way of in-retailer transmitters), the shop might inform you what’s on sale, what may match, and quite a lot of different info. That info might be useful (clothes match options), it might be nonsense (“spend over $1,000, get 15 % off!”), and it might be someplace in-between.
The distinction between Apple’s iBeacon and Samsung’s Proximity is how the service features in your cellular gadget. With Apple, iBeacon is enabled by way of the App Retailer software program; with Proximity, it features on a system degree. Meaning probably deeper integration for corporations using proximity-based mostly beacon know-how — assume push notifications and the like. It additionally means you will not want the Macy’s app (or another) to get these essential scarf recommendations.
Proximity works with quite a lot of low-energy Bluetooth LTE beacons, and events (learn: “corporations”) can join Samsung’s associate program proper right here.