Procrastinated on Valentine's Day? Uber Will Cowl Your Butt

"Procrastinators, we have got your butt coated."

That is what the slogan says on the Naja web site — a lingerie model that has teamed up with Uber to assist out Valentine’s Day procrastinators in NYC who could be on the lookout for a final-minute present.

Procrastinated on Valentine's Day? Uber Will Cover Your Butt Procrastinated on Valentine's Day? Uber Will Cover Your Butt

Breen, Marcia (206477453)

Beginning Friday via the 14th, the lingerie firm is providing 5 choose types delivered to your (or your Valentine’s) door with free, 1-hour supply offered by Uber drivers all through Manhattan.

"Whether or not it is a present for your self or another person we have got your final-minute lingerie coated," the corporate’s web site says.

All clients have to do is choose "UberRUSH similar-day-supply" as their delivery technique at checkout.

Associated: Uber Rush Companions With Shopify for Deliveries in Three Cities

Based by Golden Globe profitable actress Gina Rodriguez, Naja is an internet-solely lingerie firm with ambitions to assist ladies and the setting.

@sailor_christopher on Instagram displaying off her model new Gina bralette

— Naja (@naja) February 2, 2016

Fairly little particulars by way of @chardle on Instagram #lovenaja

— Naja (@naja) January 29, 2016

Whereas Naja’s "cheeky" underwear supply promotion with Uber can definitely be filed underneath "solely in Manhattan" or "PR stunt," it is according to the best way the corporate needs to get the phrase out about its merchandise.

"We need to disrupt the best way lingerie is marketed towards ladies by making a model that seeks to empower ladies as an alternative of objectifying them," the corporate’s web site says. "We did away with pretend wind blowing into fashions’ hair and poses singularly aimed on the male gaze in an effort to join with the sensible, brave, and attractive ladies of right now."

Whereas the lingerie supply is just obtainable in Manhattan, Valentine’s Day procrastinators in San Francisco, Chicago and NYC can use UberRUSH, the corporate’s on-demand supply service, to ship their family members flowers, goodies or different presents.