Priv, The Android Telephone With A Bodily Keyboard, Goes Up For Pre-Order
It’s very skinny pickings for followers of bodily Qwerty keyboards in these contact-delicate cellular occasions. However for these few who stay hung up on the caress of plastic keys beneath their fingertips there’s quickly to be another choice to think about — given the BlackBerry Priv has simply gone up for pre-order within the U.S., Canada and the U.Okay., with delivery slated to start out on November 6.
The handset is priced at $seven hundred within the U.S., which positions it in the direction of the excessive finish of the Android smartphone worth vary — so BlackBerry is clearly hoping the lure of bodily keys can be sufficient of a differentiator to poach consumers who may in any other case have shelled out for a prime-of-the-vary Samsung Galaxy (or comparable).
BlackBerry CEO John Chen confirmed myriad leaks of the imminent touchdown of an Android-powered BlackBerry late final month, demoing the contact-slider system to BNN. So sure the telephone is a cake-and-eat it strategy, with each keyboard and touchscreen in a single package deal — offered you don’t thoughts slightly heft within the hand (and a bit of BlackBerry branding in your handset).
On the heft aspect BlackBerry is at the least compensating for a bit of thickness across the telephone’s waist by sticking a beefy battery (three,410mAh) underneath the hood, albeit that is non-detachable — in contrast to within the case of these BlackBerrys of yore.
The Priv has another trick up its sleeve which may attraction to erstwhile Samsung consumers: a microSD card slot for consumer expandable storage of as much as 2TB. Samsung’s current flagships dropped the microSD card slot in favor of a extra slender type issue — a transfer which wasn’t universally common with their fan-base to say the least.
The Android-telephone-in-BlackBerry-clothes additionally comes with what the corporate describes as “added safety to let you realize when your knowledge might be in danger, so you’ll be able to take motion to enhance it”. Aka a BlackBerry app referred to as DTEK — a kind of privateness dashboard for customers, the place they will get an summary of their system safety and management particular person app permissions associated to non-public knowledge and privateness — similar to whether or not an app has entry to the microphone, location and different private information.
That is BlackBerry’s reply to the safety-targeted, enterprise-concentrating on Android-powered competitors that’s sprung up in current occasions — reminiscent of Silent Circle’s Blackphone — vying to fill the hole out there left by the collapse of its personal handset marketshare.
BlackBerry will presumably even be hoping it could possibly commerce on a battered however nonetheless recognizable model within the enterprise area. Albeit iOS has proved a lot well-liked with enterprise customers too, so there’s stiff competitors on all sides.
Nonetheless, the Priv is just about the final telephone standing with a set of bodily keys underneath its belt. Whether or not that’s sufficient to attract former BlackBerry customers again into the fold stays to be seen. However Chen and co clearly assume the Priv is value a punt.