Premium channels strike again: Showtime, HBO and Starz say they’re including subscribers, not dropping them
Yesterday The NPD Group launched knowledge from a survey displaying fewer US TV watchers are subscribing to premium cable channels, however now the networks say that is not true. As first reported on the LA Occasions Firm City weblog, spokespeople from HBO, Showtime and Starz have all refuted the numbers. Of the three, solely Starz is publicly traded and studies its subscriber rely quarterly, so it has probably the most detailed stats. Whereas the fourth quarter numbers will not be out for an additional month or so, its buyer rely is at 22 million as of Q3, up 1.2 million from a yr earlier than, and 1.9 million 18 months prior.
HBO and Showtime do not launch the identical type of numbers, however level to statistical data from one other market researcher, SNL Kagan that present their subscriber rely and market penetration rising persistently over the previous few years. Based on Showtime, it is added a million clients per yr, annually, for the final six years. Wealthy Greenfield of BTIG additionally factors to quarterly earnings snippets that point out current progress for premium TV channels and considers the outcomes of NPD’s 7,500 family survey to be “deceptive/meaningless.” So why the discrepancy? Wanting on the NPD chart, we see it measure the share of web households with premium channels, so it might be skewed by individuals lately including web, however not premium channels. Regardless of the case, whilst Netflix (which can report its This fall numbers tomorrow afternoon), Amazon, Hulu, Redbox and the remaining increase, it seems the previous mannequin of TV distribution is not on its deathbed simply but.
Replace: As reported by The Wrap, NPD has pulled the unique report from its web site, and is reviewing its knowledge.