Postmates And Twitter Product Guru Sara Mauskopf Is Working On Parenting App Referred to as “Winnie”

Postmates And Twitter Product Guru Sara Mauskopf Is Working On Parenting App Called “Winnie”

Throughout stints at Postmates, Twitter, YouTube and Google, Sara Mauskopf has touched most of the merchandise that you simply use each day. With that information, having simply left her current publish at Postmates*, we now know what Mauskopf is as much as subsequent.

It’s referred to as “Winnie” and there’s not rather more we find out about aside from it is going to be a service for folks and people taking good care of youngsters.

Right here’s what I’m engaged on! In case you have a toddler in your life, please join @winnielabs and unfold the phrase: https://t.co/jwtqdJwXnP

— Sara Mauskopf (@sm) December 9, 2015

The location itself is accepting signups and sports activities the tagline:

Navigate the large world with little individuals.

And the promise is fascinating, albeit a bit obscure: “Winnie is bringing transformative know-how to parenting. Be a part of the listing and prepare to do extra, collectively.”

Mauskopf is a model new mom, and plainly her wealth of data with shopper tech mixed with the expertise her daughter has given her offered the inspiration for Winnie. Her co-founder, Anne Halsall, hung out at Postmates, Quora and Google as an iOS engineer and designer. Halsall additionally occurs to be a mom of two, making her a parenting veteran, if you’ll.

So excited to share what @sm and I are engaged on — transformative know-how for individuals who care for youngsters. https://t.co/k1uI2FJlIa

— Anne Okay. Halsall (@annekate) December 9, 2015

The identify itself, Winnie, instantly kicks up childhood reminiscences of excellent ol’ Poohbear, however Mauskopf wouldn’t budge on the basis of the identify. Silicon Valley is rising up fairly a bit with numerous people in tech getting married and having youngsters, so no matter that is…I assume that it has some enter from the newest mother and father within the Bay Space.

Once I reached out to Mauskopf for extra particulars she informed me:

Parenting is a critical job and deserves nice know-how. There’s little or no know-how for folks and caregivers in the present day. We need to convey mother and father, nannies, aunts, uncles, and grandparents highly effective instruments to navigate the world with the youngsters of their lives.

I have confirmed that Winnie just isn’t Twitter for infants, so keep tuned.

* (Disclosure: My vital different runs communications at Postmates which has nothing to do with this)