PopKey Rehauls Its App To Focus On Discovering And Sharing GIFs
Keep in mind the sticker albums that have been massively in style in the course of the Eighties and Nineties? PopKey is creating a brand new model for the smartphone period with the launch of its redesigned cellular app for GIFs. Beforehand a easy companion to PopKey’s GIF keyboard, the brand new app now lets customers uncover, save, and share GIFs on to their social media accounts, e-mail, and messaging apps.
PopKey can also be now one of many suppliers (together with Giphy and Riffsy) for FB Messenger’s in-app GIF search function.
In addition to to PopKey’s response channels, which arrange GIFs by temper, the new app consists of companion channels with content material from manufacturers like Main League Baseball, MTV, Starbucks, HBO, and Humorous Or Die. These new options means PopKey now competes extra intently with Giphy, the GIF search engine, along with rival GIF keyboard Riffsy.
PopKey is a creation of Ottawa’s WorkshopX studio. Co-founder Nazim Ahmed says its customers at present carry out tens of millions of searches month-to-month by means of PopKey’s keyboard and cellular/desktop apps, with that quantity rising steadily. On common, individuals who have put in the keyboard on their iOS units open it about six occasions a day.
Each time a consumer goes into one in every of PopKey’s response channels (the preferred are “not amused,” “excited,” and “completely happy”), they spend a mean of two minutes shopping, which suggests they could view lots of of GIFs. This is a vital promoting level for potential content material companions.
“We need to create an expertise the place customers can see GIFs on a bigger display, however have all the things work collectively. So the cellular app is for search and discovery and the keyboard is to insert GIFs into conversations,” says Ahmed. He provides that lots of PopKey’s customers are “GIF collectors” and the up to date app will hopefully encourage them to save lots of GIFs to PopKey as an alternative of their smartphone digital camera rolls.
PopKey’s most direct competitor for cellular customers is Riffsy, which is on the market on Android along with iOS (an Android model of PopKey is within the works). Riffsy just lately raised a $10 million Collection A and, like PopKey, additionally plans to monetize with branding offers. Except for a small seed spherical from Actual Ventures, PopKey continues to be principally self-funded.
Ahmed says his group’s aim is to proceed differentiating PopKey’s consumer expertise by encouraging individuals to spend extra time contained in the app exploring and amassing GIFs, as an alternative of simply utilizing them as add-ons to textual content conversations.
“The best way we take a look at GIFs is that it’s a brand new type of cellular video. We need to construct a content material layer to make the expertise higher,” says Ahmed. “I don’t assume GIFs will substitute emojis or written language, however they may all the time work collectively.”
For companions, PopKey lets them get extra mileage out of any content material that may be was a 3-second loop. Ahmed describes PopKey’s worth proposition is the second-display expertise it creates. For instance, individuals watching an MTV present or MLB recreation can flip to their respective channels to seek out GIFs of key moments to ship to buddies or share on Fb and Twitter.
“I feel corporations try to know tips on how to put their manufacturers in a pure and seamless method into this entire messaging expertise and this looks like a pure approach to do it,” says Ahmed.