Polaroid sues GoPro for copying a design patent

Polaroid sues GoPro for copying a design patent

C&A Promoting Inc., the company that produces the Polaroid Cube, has filed a lawsuit in the direction of GoPro for releasing the Hero4 Session digital digital camera. On what grounds? Properly, the two cameras look nearly equal. Every are shaped like a cube with rounded edges, and though the Session is able to shoot larger top quality video and is barely greater than the 1.4-cubic-inch Cube, C&A is insisting that GoPro has infringed on the design patent that it acquired in May this yr, stopping another digital digital camera from copying the Cube’s distinctive look. GoPro had filed a patent related to its sq. digital digital camera’s design in March, nevertheless that notably coated the digital digital camera’s housing.

The wording of the design patent is obscure and temporary. It says: “The ornamental design for a cubic movement digital digital camera, as confirmed and described” and is accompanied by seven footage of the Cube. That’s it. Twelve ambiguous phrases that a jury will now ought to decipher and decide whether or not or not GoPro did in actuality breach the clause. That’s merely certainly one of many factors the company is coping with after the discharge of the Hero4 Session digital digital camera as product sales have not met expectations forcing GoPro to slash the price from $4 hundred to $300, hoping which will shift fashions. A value low cost might be environment friendly nevertheless a additional moveable design type may need labored, too.

[Image credit: Jae C. Hong/Associated Press]

<a href=”http://www.engadget.com/merchandise/polaroid/cube/”> Polaroid Cube </a>