Photograph-Sharing App Memoir Snags $5.5 Million To Help You Recall The Earlier

Photo-Sharing App Memoir Snags $5.5 Million To Help You Recall The Past

Photograph-sharing software program Memoir, a Timehop competitor that allows you to rediscover earlier photograph “reminiscences,” has raised an extra $5.5 million in a spherical led by Redpoint Ventures’ Ryan Sarver. Others collaborating included prior consumers Founder Collective, Area Group, Lerer Ventures and Thrive Capital.

The company had beforehand raised $1.2 million in seed funding.

Beforehand the highest of product at Twitter, the model new spherical is Sarver’s first as a VC, and is marketing consultant of consumers’ rising curiosity in funding additional private social networks.

Memoir, for background, first launched on iOS in fall 2013, offering clients various strategies to uncover their earlier pictures, along with a time capsule-like carry out that’s fairly a bit like Timehop’s. Nevertheless Memoir tacks on a lot of totally different choices, too, along with the facility to ask associates for pictures you they often every snapped whereas on the same place on the same time.

This September, the agency rolled out an improved perform it calls “predictive photograph sharing,” which co-founder Lee Hoffman outlined consists of using information to find out everytime you’ve arrived and left a location, and which buddies have been there. The app visually prompts you with suggestions of associates you’ll share with, making the tactic easier than having to go spherical asking everyone to textual content material you their footage.

It’s a clever trick that is determined by an iOS eight perform known as “Go to Monitoring,” which is part of the iOS eight Core Location Framework.

Whereas technologically fascinating, the app can nonetheless be harder to elucidate to new clients because of it’s not pretty as straightforward an concept as one factor like Timehop’s “right now in historic previous” complication of earlier pictures and social media posts.

That being said, what Memoir is doing is a worthwhile drawback for a startup to deal with. Clients are snapping more and more extra smartphone footage these days, nevertheless most get abandoned to the ether after they’re taken. The images are solely sometimes shared on public social networks, like Fb, and finally, clients filter out their photograph galleries on their smartphones to make room for model spanking new pictures – sometimes with out even backing up first.

Hoffman says clients as we converse solely share 20% of their pictures publicly on social networks in the intervening time, down 10% from three years earlier. Within the meantime, the app’s clients are taking spherical 5 footage per day, up seventy 5% yr-over-yr. Whereas the company gained’t discuss specific acquire numbers or energetic clients, Hoffman would say that one among many parts inside the improve was the app’s “unimaginable stickiness” and its engagement numbers.

“Notably, larger than 35% of consumers which have ever registered are vigorous on the product,” he says.

The company is now rolling out lots of new merchandise, along with internet signup and a full OS X experience, now reside proper right here on Memoir’s homepage. For now, Memoir stays free, nevertheless finally the plan is to introduction a premium subscription selection to help the company generate revenue.