PHIND’s new app will make it easier to uncover locations, see in the event that they’re buzzing
A visible know-how and search startup referred to as PHIND took the stage finally yr’s Startup Battlefield at Disrupt NY to debut what it was then calling a “Shazam for locations” – that’s, an app that allow you to snap a photograph to study concerning the world round you. As we speak, roughly a yr later, PHIND is launching its manufacturing model, which focuses on serving to customers uncover new locations – together with by way of searching and textual content-based mostly search – in addition to collect actual-time details about these locations by way of a group-reporting function, and extra.
Maybe you possibly can name it a “Waze for locations” now?
Whereas the app’s earlier intelligent hook was its capability to flip photographs into search queries, PHIND’s co-founder and CEO Rishi Jhunjhnuwala admits that this restricted the app’s attain.
“We realized we have been solely hitting the journey market with that, and we have been truly capturing ourselves within the foot as we needed to broaden even additional,” he explains. “That’s once we included textual content and class search…now we embody extra of the planning of journey,” says Jhunjhnuwala.
With the up to date, redesigned model launching as we speak, PHIND is constant alongside this path of enabling individuals to hunt out new locations from a distance.
Whereas the photograph-snapping search function continues to be current, the brand new app provides deeper integrations with providers like Yelp, OpenTable, Foursquare, and Uber, so you’ll be able to instantly study concerning the locations round you the place you could need to eat, drink, or go to.
You’re capable of see issues just like the variety of Yelp stars a spot has, for instance, or view photographs, see how distant a spot is, or even ebook an Uber proper from inside the app.
The objective in the present day is to raised attraction to those that need an alternate approach of discovering locations, as an alternative of utilizing Google Search or Google Maps, whereas additionally eliminating the fixed app-switching that takes place whenever you’re researching a enterprise.
“It’s a simplified search expertise,” says Jhunjhnuwala.
“Typically individuals need to see critiques on Yelp, or the recommendations on Foursquare, and even get the historical past on Wikipedia,” he explains. “So simple as everybody thinks search is – and other people assume that Google has simplified it already – we expect that it’s nonetheless damaged and it may be simplified even additional.”
Along with the improved consumer interface that places place info entrance-and-middle within the app, PHIND can also be now testing the waters with a group reporting function the place customers can report again concerning the exercise at a spot at that very second. For instance, if it’s crowded or has lengthy strains. The variety of studies will then affect whether or not the place is introduced as “trending” inside the app.
The problem is getting individuals to truly report in. In contrast to with Waze, the place the group knowledge permits you to keep away from accidents, take totally different routes, or not get busted for rushing, fewer are considering sharing details about whether or not a spot is busy. The impulse simply isn’t there.
The higher answer is to gather this knowledge passively – as Google has been doing since final yr, the place it presents busy occasions as bar charts proper subsequent to the place itemizing, because of the consumer location knowledge it pulls from Google Maps.
PHIND, nevertheless, believes it has an answer. It’s working instantly with native enterprise house owners in L.A. in an effort to promote the app in that metropolis as an alternative of making an attempt to concentrate on all over the place directly. As soon as it will get properly-recognized on this market, it’ll then attempt to repeat the method in different main metros, like NY and San Francisco.
So far, PHIND has been downloaded 30,000 occasions and studies 7,000 month-to-month customers. Nevertheless, the main target has not been on advertising, however on the know-how enhancements rolling out now, the CEO says.
The brand new model of PHIND is a free obtain right here on the iTunes App Retailer.