Perk.com Buys Corona Labs For $2.three Million, Will Mix Cross-Platform App Improvement With A Rewards Platform
Cellular rewards platform maker Perk.com, which makes apps that reward you for watching TV, unlocking your telephone, on-line buying, browsing the online and extra, introduced this morning its plans to accumulate the cellular app improvement platform Corona Labs for a complete of $2.three million. That is the second time Corona Labs has been acquired – in 2014, Fuse Powered purchased the Palo Alto-based mostly startup,with plans to develop on prime of its platform sooner or later.
Right now, Perk.com signifies it has comparable plans. In response to Perk.com CEO Ted Hastings, the corporate will combine its personal rewards platform into the Corona improvement platform, which might then permit cellular app builders to construct video games which have Perk.com’s monetization instruments constructed-in from the beginning.
Corona Labs’ footprint hasn’t grown a lot since its unique acquisition it appears – the corporate continues to be reporting that “over 300,000” cellular app builders are utilizing its instruments to create apps – the similar determine it reported in 2014. These apps have over 60 million downloads, and over one billion month-to-month periods, explains Fuse Powered’s web site.
The corporate’s core product is one thing it calls the Corona SDK, which permits cellular builders to hurry their time to launch by constructing cross-platform apps that work on a variety of units, together with iOS, Android, Kindle Hearth, and even Nook. Previous to its first acquisition, the corporate had been increasing its concentrate on cellular, social gaming with the launch of Corona Cloud the yr prior. This allowed builders to extra simply add options like leaderboards, achievements, chat and extra to their cellular video games.
Whereas constructing a cellular recreation utilizing the SDK makes it simpler for builders to get began in contrast with working to construct an app from the bottom up, it can be limiting when it comes to customizations, at the very least in Corona’s case. That signifies that critical recreation builders constructing giant-scale video games will finally select to maneuver away from instruments like this.
That stated, the indie developer group who’s on the lookout for easier instruments to construct, optimize and, monetize their video games, might discover the SDK helpful. The 2D recreation engine is constructed on business requirements, and is claimed to permit builders to construct 10x quicker.
Following the deal’s shut, Perk.com plans to combine its rewards answer into the Corona platform which suggests builders will have the ability to create cross-platform apps and have a strategy to earn a living from them from day one, with out having to look to different assets.
“We constructed Corona with a imaginative and prescient to be the market main cross-platform cellular improvement platform. Combining with Perk brings new funding for the platform from a corporation that began as cellular app builders and had first hand expertise with the facility of the Corona platform in constructing its personal apps,” stated Walter Luh, Founder and Creator of Corona, in a press release. “We will additional our imaginative and prescient and supply our builders with an out of the field monetization answer and rewards program. Our group is happy concerning the partnership and believes the shared curiosity of the 2 corporations will quicken the method of us reaching our lengthy-time period objectives.”
Perk.com says it is going to pay roughly $1.5 million ($2 million CAD) for Corona Labs, which now employs 12 individuals, after which can pay out a further ~$zero.eight million ($1.zero milllion CAD) over the subsequent 12 months. Perk expects Corona to be EBITDA constructive by This fall 2016.