Paul McCartney adopts VR so your grandparents don't need to
For his newest launch, Sir Paul McCartney is diving headfirst into digital actuality. As The Hollywood Reporter notes immediately, the seventy three-yr-previous former Beatle has filmed a six-half VR documentary collection with Grammy winner Tony Kaye, who additionally directed American Historical past X and the music video for Soul Asylum’s 1993 breakout hit “Runaway Practice.”
Though he is by no means been a fan of streaming providers, Sir Paul has been fast to embrace new know-how when it fits him. He re-launched basic Wings albums as iPad apps with bonus materials and even wrote tiny songs to deliver Skype’s emoji to life. For Pure McCartney VR, the artist teamed up with Kaye, the British Vacationer Authority’s “GREAT Britain” marketing campaign and Palo Alto-based mostly VR firm Jaunt. For the six brief items, Kaye filmed McCartney recounting reminiscences from the brand new album and combined in some by no means-earlier than-seen archive footage, so the entire thing comes out wanting like an oddly futuristic, hyper-actual model of VH1’s Storytellers. The primary two episodes “Dance Tonight” and “Coming Up” are already obtainable on Jaunt VR’s app, or 360-diploma desktop video.
The partnership can also be not McCartney’s first step into digital actuality. In 2014, Jaunt filmed a stay VR live performance clip of McCartney performing “Stay and Let Die” through the ultimate present at San Francisco’s Candlestick Park.